From the Business Blogging Field Guide (PDF)
- The Tour Guide
- The Recommender
- The Maven
- The Customer Advocate
- The Do-er
- The CEO Blog
To get the most out of a business blogging initiative, your organization needs to also understand the issues around, and develop the answers to, questions such as:
- What is our business blogging strategy?
- What are our customers, partners, and competitors doing in this area?
- What are the opportunities we have?
- How will we measure the benefits?
- Who will be involved from our organization?