From the Editor:
How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? What does it mean to be „findable“ in this day and age? This eye-opening new book examines the convergence of information and connectivity.
Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.
Last week I went to the shopping mall for the first (and last) time this year. It was a horrible experience. I had to physically drag my body from store to store in search of a specific product. I desperately wanted to Google the Mall. And thanks to RFID, it may not be too long before that’s possible. Of course, Endeca may be a better choice than Google, since their Guided Navigation approach fits perfectly with an increasingly faceted future.
Mindset: Intent-driven Search
* Find the results you like.
* Sort the way you need.