Archiv der Kategorie: Mondomedia

NYT: Marry Print and Mobile (Texting and 2D Barcodes)

[blip.tv http://blip.tv/play/hRa7uQUA%5D

Michael Zimbalist, head of R&D at The New York Times Company, speaks about the opportunities arising from 2D Barcodes and the Semantic Web for The Times.
Well Michael, you do not need to point any longer to Japan, in Germany and especially Switzerland we are ahead as well.

Examples:
Neue Zürcher Zeitung, Switzerland
Welt Kompakt (Axel Springer Verlag), Germany
Cash, Ringier, Switzerland

See also:
Kaywa and Office Lendorff’s LK Scarf in the New York Times Magazine

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The New York Times on DokoDare

New York Times on DokoDare

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Walt Mossberg: Video, TV, Broadband, iPhone

Mossblog

U.S. should stop calling slow DSL ‘broadband’
I recently spoke at a conference on Web video held at the Finnish embassy in Washington, and sponsored by Beet.TV. In this excerpt, I spoke about several obstacles to the web’s emergence as a replacement for standard TV, including the very slow bandwidth that is marketed as “broadband” in the United States.

Via Vowe.net

The Future of Advertising by John Hagel

Shift Happens – The Future of Advertising

In essence, three fundamental shifts are piling on top of each other.

  • Advertising is migrating to digital media because it is far more effective in targeting and reaching relevant audiences than most traditional media.
  • Aggregate advertising spend in the US is likely to experience a cyclical downturn as the economy softens
  • People are confronting a proliferation of sources competing for their attention and becoming less receptive to advertising messages, even when they are very well targeted

[…] The likely evolution of Internet advertising
The basic paradox of the Internet can be framed very simply: The very platform that makes advertising both more relevant and more measurable is the same platform that longer-term will challenge and ultimately undermine the basic role of advertising in communicating with customers.

[…] On the other hand, if entrepreneurs want to build enduring businesses that will change the world, resist the temptation to become too dependent on advertising. It’s OK to offer many products and services for free (in fact, that will be essential for success) but just be sure you understand your role in a broader ecosystem where someone (even if it is not directly you) is making a ton of money with platforms and services that people will pay for. In particular, look for ecosystems with platforms and services that generate increasing value as the number of participants expands.

See also:
David Cushman on the broken web ad model

More loosely related:
Remix Culture and Context Management (conversation with JSB)

Bill Kovach über Blogs, das Web und die Gefahren für den Journalismus

Bei Rebell gefunden:

Zum ersten Mediapodium lädt das MAZ Verleger und ChefredaktorInnen sowie Hauptdozierende und Gremienmitglieder ins KKL. Dort dreht sich am 21. Juni 2006 alles um die Frage «Citizen Journalism – Können alte Medien in der neuen Welt überleben?»

Da ich Bill Kovach, Founding Director of the American Committee of Concerned Journalists, New York, nicht kannte, habe ich ein wenig gegooglet.

Bill Kovach:

I think blogging is one of the great advances in democratizing speech with all the pitfalls and values any expansion of unrestrained speech can have. I believe it is one of the tools MSM should embrace to make themselves more transparent and create the continuing dialogue journalists and the public must have.

[…] We should be preparing our material for Web distribution rather than for print on paper distribution because that would allow us to think more creatively, more deeply and more broadly about how we prepare our material in the first place. Thinking in terms of how we get the story on the press limits how we think about the story and reduces the effectiveness of our work.

Auf die Frage, was denn die grössten Gefahren für den Journalismus (akkurate und verlässliche Informationen, damit man sich ein Urteil bilden kann in einer demokratischen Gesellschaft), antwortet Kovach:

Within by owners and managers who think too shallowly and too episodically and invest too niggardly in competing in the new atmosphere; and without by institutions of power that have invested enormous resources into developing techniques, approaches and programs to shape and control the flow of information to the public in forms that serve their vested interest, whether commercial or political and social.

via The state of journalism, 2006

Siehe auch:
Das habe ich rein zufällig – beim Kovach googlen – gefunden. Nicht schlecht, auch mal wieder den „Echo Chamber“-Effekt zu hinterfragen. Da ist der Leu (siehe 2. Trends folgen) wohl anderer Meinung.

Aus Frankreich: vidéo pour tous! – in der Schweiz no-no der Verleger

INA - Les Archives pour tous!

Während in Frankreich die INA* auf www.ina.fr gerade (fast) alles frei aufs Netz stellt, legen sich in der Schweiz die Verleger quer (siehe auch Interview mit Ingrid Deltenre).

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Liebe Verleger,
Bitte aufwachen.
Danke

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* Victoria Shannon hat darüber in der Abteilung „The End User, A voice for the consumer“ (IHT) unter dem Titel From France, video for all berichtet.

Warren Buffet: Newspapers face the prospect of seeing their earnings erode indefinitely

Businessman and Investor Warren Buffet on the Future of Newspapers

It’s hard to make money buying a business that’s in permanent decline. If anything, the decline is accelerating. Newspaper readers are heading into the cemetery, while newspaper non-readers are just getting out of college. The old virtuous circle, where big readership draws a lot of ads, which in turn draw more readers, has broken down.

Charlie and I think newspapers are indispensable. I read four a day. He reads five. We couldn’t live without them. But a lot of people can now. This used to be the ultimate bulletproof franchise. It’s not anymore.

Via Amy Gahran